MENENE GOOGLE ANALYTICS DA YADDA AKE AMFANI DA SHI

 

MENENE GOOGLE ANALYTICS DA YADDA AKE AMFANI DA SHI


A yau, sanin yadda mutane ke amfani da shafinka yana da matukar muhimmanci. *Google Analytics* kayan aiki ne na kyauta daga Google da ke ba ka damar bin diddigin masu ziyara a shafinka da fahimtar yadda suke mu'amala da abubuwan da ka wallafa ko sayarwa.


MENENE GOOGLE ANALYTICS?


Google Analytics kayan aiki ne da ke taimaka maka gano abubuwa kamar:


- Yawan mutanen da suka ziyarci shafinka  

- Daga inda suka fito (Google, WhatsApp, Facebook...)  

- Wadanne shafuka suka fi ziyarta  

- Tsawon lokacin da suka yi a shafin  

- Ko sun yi wani aiki kamar siye, cike fom, ko danna wata mahada  


ME YASA YAKE DA MUHIMMANCI?

- Bin diddigin nasara – Zaka san shafukan da suka fi jan hankali  

- Inganta tallanka – Zaka ga tashoshin da ke kawo masu ziyara  

- Sanin masu ziyara – Za ka san su daga ina suke, da'irarsu, da halayensu  

- Sa idanu akan burin kasuwanci – Kamar yawan sayayya ko cike fom  

- Yanke shawarar da ta dace – Bisa ga abin da bayanai suka nuna  


MUHIMMAN KALMA-KALMA DA YA KAMATA KA SANI

- Users (Masu amfani) – Yawan mutanen da suka shiga shafinka  

- Sessions (Ziyara)– Sau nawa mutane suka shiga shafinka  

- Pageviews (Duban shafi) – Yawan shafukan da aka duba  

- Bounce Rate– Yawan mutanen da suka bar shafi ba tare da danna wani abu ba  

- Traffic Source (Asalin ziyara)– Daga ina suka shigo shafin  

- Events (Ayyuka) – Kamar danna button, saye, ko cike fom  


YADDA AKE SANYA GOOGLE ANALYTICS (GA4)

1. Je zuwa Https://analytics.google.com

2. Ka shiga da email na Google  

3. Danna “Start Measuring”

4. Kirkiri account da sunan shafinka  

5. Kirkiri property (ga shafin ka)  

6. Zaɓi Web a matsayin dandali  

7. Shigar da URL na shafinka (misali: `https://selar.com/m/islamicbooks...`)  

8. Karɓi Measurement ID (ID na auna bayanai)


YADDA ZAKA HADA GOOGLE ANALYTICS DA SHAFINKA (VIA GOOGLE TAG MANAGER)

1. Je zuwa Google Tag Manager 

2. Kirkiri newTag   

   - Nau'in tag: GA4 Configuration  

   - Shigar da Measurement ID  

   - Trigger: All Pages

3. Ajiye kuma Publish


ABUBUWAN DA ZAKA IYA BIN DIDDIGI DA SU

- Page views – Shafukan da mutane ke ziyarta  

- Scrolls – Yadda mutane ke motsa ƙasa a shafin  

- Outbound Clicks – Mahada zuwa waje da aka danna  

- Form Submissions – Cike fom

- Purchases – Sayayya da aka yi  

- Custom Events – Irin su danna button, buda PDF, sauke abu da sauransu  


RAHOTANNI DA YA KAMATA KA DUBA


- Realtime – Yadda mutane ke amfani da shafin nan take  

- Acquisition– Daga ina suke shigo shafin  

- Engagement – Shafukan da suka fi jan hankali  

- Demographics – Yanayin masu ziyara (ƙasa, na'ura, da sauransu)  

- Conversions – Sauya ziyara zuwa siye ko burin kasuwanci  


SHAWARWARI GA SABBIN MASU AMFANI DA GOOGLE ANALYTICS 


- Kada ka damu da kallo kullum – Kalli ci gaba gaba ɗaya  

- Ka yi amfani da Tag Manager don sauƙaƙa tracking  

- Ƙirƙiri events na musamman (kamar danna “download”)  

- Hada da Google Search Console don SEO  

- Ka na iya fitar da rahotanni (export)  


ATAKAICE 

Google Analytics na baka ikon fahimtar yadda mutane ke amfani da shafinka. Idan ka fahimta sosai, zai baka damar yanke hukunci mai kyau, kara tallace-tallace, da cimma buri. Ka fara a h

ankali, ka koya dashboard dinka, kuma ka ci gaba da nazari a kai a kai.


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